Personalized Medicine, Bedtime Stories and Data Science

Brain likes alikes. That simple statement is actually a brief summary of human psychology that touches the core of every interaction humankind has ever done throughout history. It is indeed possible to come up with several cases and even example couples who seem to have exactly opposite characters that have nothing in common and still in love, but believe me these are just the exceptions rather than rule. That, I am quite sure of.

In data science, especially when it comes to conveying its results to the stakeholders, keeping this…